Discover how your Hotel can adjust its services to better accommodate the unique needs of business and tourism guests with our expert insights and recommendations
Understanding the characteristics of hotel guests is crucial for management in improving services and satisfying guests. In this regard, recognizing the differences in characteristics between business and tourism hotel guests is highly important. Business hotel guests usually have a main objective of conducting business or meeting, while tourism hotel guests aim to have a holiday and enjoy their time at the hotel. This article will discuss the characteristics of business vs tourism hotel guests and how management can adjust services to satisfy each type of guest
Business hotel guests generally have a main objective of conducting business or meeting. They need comfortable facilities that meet their business needs, such as conference rooms, fast internet access, and a comfortable working area. In addition, they also need efficient and fast services such as laundry service, a 24-hour restaurant, and fast and efficient room service.
On the other hand, tourism hotel guests have a main objective of having a holiday and enjoying their time at the hotel. They seek a pleasant and refreshing experience and need facilities such as a swimming pool, spa, and recreational facilities. They also require friendly and helpful services such as a concierge service that helps them explore the city and a housekeeping service that ensures their room is always clean and comfortable.
Adjusting services to guest characteristics can help management improve the quality of service and satisfy guests. For example, management can provide services that meet the needs of business hotel guests, such as fast internet access, conference rooms, and fast laundry service. For tourism hotel guests, management can provide recreational facilities and a concierge service that helps guests explore the city.
In conclusion, hotel management must understand the characteristics of business and tourism hotel guests and adjust services to each type of guest. By doing so, management can improve the quality of service and satisfy guests, which ultimately increases guest satisfaction and improves the hotel's reputation.